Crafting an identity and digital home for the Centre for Plant Pathogen Interactions Research
Brand Identity, User Interface (UI), User Experience (UX), Web Design, Web Development, Responsive Design, Content Management System (CMS), Blog, Newsletter signups, Researcher's gateway, Restricted resources portal
View the live projectThe Plant Science Centre is a knowledge sharing and connection hub for plant scientists across the globe. It helps scientists connect with fellow researchers. It also facilitates the sharing of lived experiences through the 'Fireside Blog'.
The logo was born out the three key elements of the research centre - discovery, diagnostics, and disruption. The form of the logo was inspired by the plant-based research focused on pathogens.
Based on the three elements essential to plant research - earth, water, flora, the colour palette reflects the vision behind the centre.
Our goal was to create a website that was streamlined to guide people to the precise place they need to be - the research centre, scientist profiles, or the blog, regardless of how they chose to use the centre.
A few key elements to meet the brand's goals and elevate the website.